Insight Management Academy

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

Supporting our Insight people - podcast

Episode 68 of the Transforming Insight podcast is now available! James talks to Lara Meyer about Insight team stress and burn out, and how we can all support our Insight people. All previous episodes can be downloaded for free

Registration is now open for our Insight forums in May, June and July. Our next forum is on Thurs 1st May on the topic of 'Connecting the dots'. June's forum will focus on '8 great examples of AI in Insight' and July forums will discuss 'Leading Insight into the future'

How do you feel about your role?

How do you feel about your role in a corporate Insight team? How optimistic do you feel about the future? What do think will be the most important skills and competencies for us to develop? If you work in a corporate Insight team, we'd like to invite you to complete the Client Sight survey

Uncomfortable influencing - March forums

Many thanks to all members and guests who contributed to our March Insight forums in London, Manchester & online. There are now 9 new videos, guides and summaries available for members in our online library.

Connecting the dots - May forum

Our May online Insight forum will focus on the topic of 'Connecting the dots' where Christine Stoddart will discuss how Insight teams can successfully join the dots across different insight sources, to deliver big picture understanding for our organisations.

Connect with us in Chicago - Quirk's

The IMA is delighted to partner with Quirk's again this year, and IMA chief executive, James Wycherley, will be opening the show on Wed 2nd April and Thurs 3rd April, and also signing complimentary copies of his new book, The Insight Leader's Playbook at 3pm on Wed. Please come and say hello!

The Insight Leader's Playbook

James Wycherley's new book, The Insight Leader's Playbook, has now been published! James will be signing copies at Quirk's Chicago at 3pm on Wed 2nd April, and they will soon be available online

Last chance to register - forums

If you think your Insight team would benefit from learning to embrace 'uncomfortable influencing' there's still chance to register for our 90-minute online forum on Tuesday 1st April (9am EST, 2pm in the UK).

Developing Insight people - podcast

In this week’s episode of the Transforming Insight podcast we’re going to focus on the 3rd P of the Insight leader’s playbook – P for People. James and Lisa explore the ways we can develop our teams, especially in regard to them becoming Insight influencers

Learning from JLR and Suntory - podcast

In this episode we continue our exploration of the second P of the Insight leader's playbook - P for Profile - and look at how senior Insight leaders have adopted and adapted best practice. James is joined by Joanne Pearson of Jaguar Land Rover and Helen Passard of Suntory Beverages Europe to...

Improving Insight's profile - podcast

If we're writing an Insight leader's playbook, we should always start with a view of why our Insight team exists, but we then have to recognise that it’s how the rest of the organisation sees us that will largely determine whether we succeed or not. So how can we improve our team's profile?

Making the case for Insight investment - Feb forum

Many thanks to all members and guests who contributed to our February online Insight forum. There is now a new video and 1-page summary available for members in our online library

Join us at the Insight forums to share ideas with many of the world's best Insight teams

Welcome to the IMA

What’s new from the IMA?

Join us at the Insight forums to share ideas with many of the world's best Insight teams